The Optiom logo is crafted to inspire trust and instill a sense of optimism in everyone who engages with our brand. Conveys professionalism in a welcoming, approachable way.

This is the main logo which is shown in a vertical stacked design. This is to be used when space allows.

This is the secondary logo which is to be use in a horizontal format when added to a website banner header or other narrow designs.

The white logo can be used on solid colours, such as the brand colours, as it appears more clearly.

On textured or image backgrounds, the black logo can be used for all the marks to appear clearly.

The logo mark features a semi-complete circle with an opening at the top and an extended loop heading out to the top right.

The wordmark displays the brand name in 6 letters in a vertical format in the XM Rounded font.

The wordmark requires space around it to stand out and is not meant to be crowded. The clear space around the Wordmark is the width of the letter O on either side all around it.

The logo is not meant to be distorted by shape or colour alterations.

DO NOT change the colour. Use colours in the palette.

The logo is not meant to be distorted by shape or colour alterations.

DO NOT crop the logo.

The logo is not meant to be distorted by shape or colour alterations.

DO NOT rotate the logo.

The logo is not meant to be distorted by shape or colour alterations.

DO NOT place the logo mark below the word mark.

The logo is not meant to be distorted by shape or colour alterations.

DO NOT replace any letter O in the word mark with the logo mark.

The logo is not meant to be distorted by shape or colour alterations.

DO NOT place the logo mark after the word mark.

Physical Assets

Digital Assets

Promotional Assets